Hello, I'm Hanju Seo, a London and Seoul-based designer specializing in creating rich, interactive experiences through Physical User Interfaces (PUI) and Physical User Experiences (PUX).

My work explores the fusion of Virtual Reality/Augmented Reality (VR/AR), haptic interaction, and bio-inspired design. I firmly believe in tying design to the larger social and cultural narratives, creating solutions that are not just functional, but emotionally resonant and culturally relevant.

Storytelling plays a pivotal role in my designs - it's my way of making technology feel more human and relatable. I draw from my experiences, moving between the creative landscapes of Seoul and London, to bring a unique, global perspective to my work.

Driven by curiosity and the joy of discovery, I continue to push the boundaries of conventional design, explore new modes of interaction, and strive for a future where technology is inclusive and accessible to all.

Browse through my portfolio to see how I bring these principles to life in my work. Let's connect and see how we can shape the future of design together.





Education

Master of Science - MS, Industrial Engineering
Imperial College London, London, UK
Sep 2022 - Jul 2024

Master of Arts - MA, Industrial Engineering
Royal College of Art, London, UK
Sep 2022 - Jul 2024

Diploma, Product, Interior and Spatial Design
Royal College of Art, London, UK
Jan 2021 - Aug 2021 (Grade: Merit)

Bachelor of Industrial Design Engineering
Korea Polytechnic University, South Korea
Mar 2012 - Feb 2020 (Graduated at the top of the department with an average of 4.03/4.5)




Experience

Founder
3rd Plan, Freelance
Jun 2017 - Feb 2021

Industrial Designer
EasyEndo Surgical, Contract
Apr 2020 - Oct 2020

Sergent
Republic of Korea Air Force
Jun 2014 - Jun 2016

Artwork Manager
National Museum of Modern and Contemporary Art, Korea, Contract
Nov 2013 - Mar 2014




Exhibitions

20th London Design Festival- OPPO Renovators 2022-Emerging Artists Project
Cromwell Place Lavery Studio, London
20.09.22 - 25.09.22

Design Korea 2021-Korea+Sweden Young Design Award
08.10.21 - 10.10.21



Press

Monthly Design magazine (Designhouse Seoul), May 2020, "Youth after 199X"

Visual Atelier 8, Dec 2019, "Seo Hanju Brings The Innovation In Form Of Hormongraphy"

SBS, Jul 2019



Awards

OPPO Renovators - Shortlist Award
Issued by OPPO, 2022

KOREA+SWEDEN YOUNG DESIGN AWARD - Final winner
Issued by IKEA Korea, Embassy of Sweden Seoul, Korea Institute of Design Promotion, 2021

International Busan Design Award - Idea Award
Issued by Busan Metropolitan City, Busan Office of Education and Design Council Busan, 2020

K-Design Award - Winner
Issued by DESIGNSORI, 2020

London International Creative Competition - Shortlist
Issued by Farmani Group, 2020

Pinup Concept Design Awards - Silver
Issued by Korea Association of Industrial Designers, 2020

SIT Furniture Design Award - Honorable Mention
Issued by 3C Awards, 2020

Spark Design Awards - Silver
Issued by Spark Design Awards, 2020

European Product Design Award - Silver
Issued by EPDA, 2019

International Design Excellence Awards - Finalist
Issued by Industrial Design Society of America, 2019



Contact

Instagram    @seopadong 
phone    +44) 7774 889 331
email    7255903@network.rca.ac.uk
               hs3422@ic.ac.uk