Hello, I'm Hanju Seo, a London and Seoul-based designer specializing in creating rich, interactive experiences through Physical User Interfaces (PUI) and Physical User Experiences (PUX).

My work explores the fusion of Virtual Reality/Augmented Reality (VR/AR), haptic interaction, and bio-inspired design. I firmly believe in tying design to the larger social and cultural narratives, creating solutions that are not just functional, but emotionally resonant and culturally relevant.

Storytelling plays a pivotal role in my designs - it's my way of making technology feel more human and relatable. I draw from my experiences, moving between the creative landscapes of Seoul and London, to bring a unique, global perspective to my work.

Driven by curiosity and the joy of discovery, I continue to push the boundaries of conventional design, explore new modes of interaction, and strive for a future where technology is inclusive and accessible to all.

Browse through my portfolio to see how I bring these principles to life in my work. Let's connect and see how we can shape the future of design together.


Master of Science - MS, Industrial Engineering
Imperial College London, London, UK
Sep 2022 - Jul 2024

Master of Arts - MA, Industrial Engineering
Royal College of Art, London, UK
Sep 2022 - Jul 2024

Diploma, Product, Interior and Spatial Design
Royal College of Art, London, UK
Jan 2021 - Aug 2021 (Grade: Merit)

Bachelor of Industrial Design Engineering
Korea Polytechnic University, South Korea
Mar 2012 - Feb 2020 (Graduated at the top of the department with an average of 4.03/4.5)


3rd Plan, Freelance
Jun 2017 - Feb 2021

Industrial Designer
EasyEndo Surgical, Contract
Apr 2020 - Oct 2020

Republic of Korea Air Force
Jun 2014 - Jun 2016

Artwork Manager
National Museum of Modern and Contemporary Art, Korea, Contract
Nov 2013 - Mar 2014


20th London Design Festival- OPPO Renovators 2022-Emerging Artists Project
Cromwell Place Lavery Studio, London
20.09.22 - 25.09.22

Design Korea 2021-Korea+Sweden Young Design Award
08.10.21 - 10.10.21


Monthly Design magazine (Designhouse Seoul), May 2020, "Youth after 199X"

Visual Atelier 8, Dec 2019, "Seo Hanju Brings The Innovation In Form Of Hormongraphy"

SBS, Jul 2019


OPPO Renovators - Shortlist Award
Issued by OPPO, 2022

Issued by IKEA Korea, Embassy of Sweden Seoul, Korea Institute of Design Promotion, 2021

International Busan Design Award - Idea Award
Issued by Busan Metropolitan City, Busan Office of Education and Design Council Busan, 2020

K-Design Award - Winner
Issued by DESIGNSORI, 2020

London International Creative Competition - Shortlist
Issued by Farmani Group, 2020

Pinup Concept Design Awards - Silver
Issued by Korea Association of Industrial Designers, 2020

SIT Furniture Design Award - Honorable Mention
Issued by 3C Awards, 2020

Spark Design Awards - Silver
Issued by Spark Design Awards, 2020

European Product Design Award - Silver
Issued by EPDA, 2019

International Design Excellence Awards - Finalist
Issued by Industrial Design Society of America, 2019


Instagram    @seopadong 
phone    +44) 7774 889 331
email    7255903@network.rca.ac.uk